Project Description

Emma Penny

Managing Director
Global Data Systems

Emma Penny is Managing Director of Global Data Systems (GDS), a division of AgriBriefing, incorporating Feedinfo News Service, FlexNews & Agrimoney.

Emma is from a farming family in Aberdeenshire, Scotland, where her parents run a suckler cow and beef finishing enterprise alongside growing arable crops.

A journalist for her entire professional career, Emma followed a BSc (Hons) in Agriculture at Aberdeen University by joining RBI as a technical writer for Crops magazine, then becoming livestock editor at Farmers Weekly. She subsequently worked as a journalist and editor in the road haulage, logistics and construction industries before becoming editor of Farmers Guardian, a Briefing Media title, in 2008. She has won several  publishing industry awards as editor of Farmers Guardian, and is an Associate of the Royal Agricultural Society (ARAgS).

Besides Feedinfo and Farmers Guardian, AgriBriefing publishes UK titles Dairy Farmer and Arable Farming, the websites, and, as well as owning and running events including LAMMA, CropTec and the British Farming Awards. The business also founded and operates the Agri Innovation Den, which offers, in conjunction with key partners, access to a £20m investment fund.